How to Combine Email Marketing and Social Media | Campaign Monitor


Having a proper marketing strategy is extremely important for running a social media profile for your brand. If you want your brand to generate a lot of traffic and get maximum success, you must have a really good marketing strategy. Platforms like Instagram have thousands of brands each of which is trying to acquire the maximum followers. So, if you want your brand to stand out, you must do something different. 

A really good option is to combine email marketing with social media marketing. This will help you to save both money and effort and will also bring you a lot of success in the long run. However, before combining email marketing with your social media profile, you need to make sure that your Instagram profile has sufficient followers. You can click here for famoid on instagram and purchase organic likes and followers for Instagram.

Now let us have a look at some of the best ways using which you will be able to combine your social media marketing strategies with email marketing:

Include your social media profile link in your emails

Social media allows you to establish a personal relationship with your customers. You will be able to share your images, stories and videos and also spread brand awareness. This is almost impossible to do using simple emails. So, you can include the links of your social media platforms in the templates of your emails. In this way, you need not have to include the link every time you send a message to your users. Your email subscribers will be able to view your social media profile and get to know everything about your brand. You may even include social media buttons in the emails. Add an attractive description to the buttons also.

Offer incentive to your customers

Another great way of growing your social media followers is to attract them by providing them with prizes and incentives. You can send emails to your customers asking them to follow you on social media. In return for that, they will get a chance to win a prize. You may give free samples of your products. This will not only advertise your product but will also give you immense popularity on social media. You may also offer additional discounts to those customers who post a picture of themselves using your product or include your brand name in their Instagram hashtags. You can target those users having a lot of followers. You can also follow these snapchat users for more information.

You can also use social media to grow your email list

The incentive can work in both ways. Just like the way you offer discounts and prizes to your customers who follow you on social media, you can also offer something to those social media followers who agreed to give you their email addresses. However, you need to be aware of the fact that some people are quite reluctant to share their personal details with you. This means that you need to change your game plan and offer something really valuable to them which they simply can’t deny. It need not necessarily be a product. You can also share a piece of exclusive content to those customers who provide you with their email addresses. You can also provide them with free tutorial videos and personalized offers.

Include details of your users in your emails 

You can extend your email list by including pictures and stories of the satisfied users. However, you need to take the permission of that particular user. Once you have got their permission, you can create a photo collage displaying all the customers who are happy with your performance and you can share it in your emails. This will be proof of the fact that your customers are satisfied with your performance. It will also help you to present yourself before the audience in the best possible way. This will play a major role in helping you to achieve your goals and objectives.

Explain the multiple benefits of newsletters to your customers

You need to educate the people regarding the endless benefits of newsletters. This will give them the urge to register on your website. You can create a post on your social media platform explaining how newsletters will help your customers to stay up to date with the latest products and services. Make sure to post this on all your social media platforms. You can also ask your customers to specify how frequently they would like to hear from you.

So, whether you are a blogger or a brand owner, marketing is extremely important for you and you need to include marketing strategies in your gameplan. You can also follow several blogs for reference regarding social media marketing tips.