Search Engine Optimization has a significant role in establishing a strong online presence for any type of business, which in turn results in more traffic.
SEO in the most basic terms represents a practice of optimizing a website, in order to achieve better search engine rankings. Ranking high in this sense results in an increase in the amount and quality of website traffic, which goes a long way in promoting the products or services you are offering.
Depending on the type of business, different types of SEO can help you achieve your goals. Below are some examples of how different types of SEO can work for you and help you reach potential clients and customers.
Promoting Your Business With Local SEO
Local SEO is most often used by businesses that want to target an audience within a specific area where they operate. A good example of a business that benefits from local SEO is a Dental Suite, which wants to attract patients who live or work close by.
It is essentially a process aimed to improve the online presence of the business and attract potential customers who use search engines to look for different shops, stores, offices, etc. Although the internet gives you the ability to be visible to people everywhere, not all businesses can actually benefit from this.
In order for Local SEO to give good results, the keywords used in the content of the website need to help search engines target users located in the specific area. Adding the name of the city or area where your business is located, or an address will make it easier for users to find you. If executed correctly, the business will rank high when a person searches for related products or services near them.
Promoting Services Using International SEO
International SEO is better suited for businesses that want to target a specific audience regardless of their location. These companies usually offer their services world-wide or at a destination abroad, such as bachelor event services.
If you want to start targeting users from multiple countries, there are several issues to take into account when defining your approach to international SEO, depending on the specifics of your business and the audience you are trying to reach.
Targeting a specific audience across the globe requires the company to come up with content that will be universally appealing, as well as relevant keywords. In addition, the ranking of the web page will also depend on the language in which it is written. Another important consideration is that different search engines are preferred in different countries.
These factors, along with a number of others influence how the page will rank internationally. International SEO needs quite a bit of research and planning in order to be done right, as it has far more variables compared to Local SEO.
Promoting An E-commerce Website Using International SEO
E-commerce websites also benefit from a good international SEO strategy, since it is crucial for them to reach the right audience with their products at the right time. For example, if an e-commerce website sells recovery aid equipment, and a person searches for a carpal tunnel brace, the website’s ranking will most likely decide whether they make a sale or not.
The most important part of an e-commerce SEO strategy is good keyword research since you want to reach the relevant users and rank better than your competitors. The keywords you choose should be neither too broad nor too competitive.
Keywords that are too broad will most likely lead to a high bounce rate while using the same keywords other similar websites use will make it difficult to achieve a high ranking. Once the user visits the site, however, it is important to help them make purchase decisions.
Well written product descriptions, along with photographs and a number of reviews can leave a good impression on the potential customer and increase the likelihood of them converting.
The type of SEO and promotion your business needs depends mostly on the type of services or products you are selling. While some businesses rely solely on international SEO, for others, this form of reaching out to customers has no purpose.
While International SEO does offer a bigger online presence, it is also more time consuming and requires more management. Ultimately, the choice between either or both will have to match both your ambitions and realistic needs. Regardless of what type of SEO you focus on, however, the importance of building a sound SEO campaign cannot be ignored.
This is why most companies hire SEO experts to come up with and manage their SEO strategy in order to achieve their ranking goals. Although this is associated with additional costs, the potential benefits of reaching the first page of search results, or even the number one spot, make this investment well worth it.