Using a robots.txt file is not an effective way of blocking sensitive or protected material. It only informs those robots that act according to the instructions that the pages are not for them – it does not prevent the server from delivering these pages to the browser that requests them. One of the reasons is that search engines can refer to the URLs that you block (displaying only the URL, without a title or fragment) if links to these URLs are located elsewhere on the internet (e.g. in the referrer’s logs).

In addition, search engines that disagree or operate in a fraudulent manner that do not recognize the robots exclusion protocol mechanisms might not follow the instructions from your robots.txt file. Also an inquisitive user who wants to view directories or subdirectories in a robots.txt file can guess the URL of the content to be invisible. For the perfect options for more info you can have the best deal info.

In case of such situations it is worth using the noindex tag, if the page is not supposed to appear on Google, but should be available to people with a direct link. However, if you really want to secure access, use the appropriate authorization methods, such as the user password requirement, or completely remove the page from the site.

Let Google see your website the way users see it

When Googlebot crawls a page, it should see it the same as the average user 15 . For optimal rendering and indexing of pages, always enable Googlebot to access JavaScript, CSS and image files that your site uses. If the site’s robots.txt file blocks the indexing of these resources, it directly reduces the quality of rendering and indexing of its content by our algorithms. This may lead to a site getting a worse ranking.

Recommended action:

Use the URL 16 URL checking tool. It shows how Googlebot sees and renders your site’s content, and helps you identify and fix problems crawling your site’s pages.

Create correct titles and short descriptions in the search results

If the document is displayed on the search results page, the content of the title tag may appear in the first row of the result (if you want to know the individual elements of the Google search result, watch a video on the construction of such results).

The main page title may be the name of your website or company. The title may also contain other important information, such as the business address or selected items from its offer.

What to avoid:

It would be best if each page on your site had a unique title, thanks to which Google will know what the page differs from the rest of the site. If your site includes separate pages in the mobile version, please be sure to use the appropriate titles in their case as well.

What to avoid:

Do not give one title to all pages of the site or groups of multiple pages.

Use short, specific titles

Titles can be short and, at the same time, meaningful. If the title is too long or for any other reason it may be considered unsuitable, Google may display only part of the title or other automatically generated title in the search results. Google may also display different titles depending on the user’s query or the device used to search.