You can find a lot of SEO companies emerging every day so the competition is strong and it may be difficult to find the best among them. The benefits of hiring experienced professionals are numerous if you don’t have any knowledge of website optimization. Nowadays, it’s very important that your website is on the first page of Google because it’s proven that over 75% of the people will click only on the first 3 links.

There are many ways you can find a company online like Align Digital Marketing on Facebook or you can just use a search engine to check how good they are at ranking themselves. A few things will matter when you are trying to find one that suits your needs like their expertise and how they will approach your problem. Some of them will know how to set everything right but it’s more difficult to add to it or improve when something is already good.

Area of Expertise

When searching for a firm online you will need to know first what your needs are. The type of business you are running will determine which company you will choose. Many methods are used to do search engine optimization and it’s different almost every time. You should be able to check who they’ve worked before you and see if some of them are in the same business as you.

If they have experience in doing business with a similar firm and the results are great, you can expect the same to be done with your project. But, don’t pick the one you saw first, make a list because this is only one of the things that matter. If you truly want to rank number 1, you will need everything to be set perfectly because the algorithm has become very complex.

On the other hand, you don’t need to check them out directly instead you can ask a friend that has experience with SEO companies. If you ask them about their experience, none of them will tell you that they are bad at their job so it’s better to find someone by word of mouth.

Reviews and Ratings

To check if they have a good reputation you can visit a few websites that rate companies and read reviews about them. It’s important to know where to look because some of the websites will get paid to promote a certain firm with fake reviews and ratings. Most of them that are on the number one page when you look for ranking companies will be legitimate.

If you are not sure, you can contact their customer and ask them what about their thoughts. This won’t take too much time so you won’t lose a lot but you will know if you can trust them with your project. Some of them can be very expensive so you need to check them out thoroughly.

Questions to Ask

After you realized that a certain company is legitimate you will need to contact them and ask a few questions after which you can hire them. The first step is to check how they will improve your rankings. Every good agency has a process they implement for each job. If they do it randomly and are not use that the method will work, you might experience only a small boost that doesn’t last long.

Their customer service will be a big part of the project because you need to be in contact with them constantly. A good company will send you a report once a month so you can keep track of the progress. This way you will know if you need to switch to another agency.

If you have some knowledge about SEO or even web design, you should know that there are many tools used for optimization. Ask them about the tools they use. There are different categories like technical tools and research tools. In order to make the best decision, they will need to use the best tools. Even Google has made a few of them so we can improve user experience.

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A simple question like if they can guarantee the number one spot can reveal a lot. Many agencies will do so because they are trying to make a sale but no one can guarantee that. The algorithm is very complex and even people that work at Google won’t be able to tell you if you will be on top of the list. But, they can guarantee that you will be on the first two pages in a few months.

What to Expect?

You can expect to get how much you pay for. There are different kinds of services they will provide, off-page and on-page SEO and it’s recommended to use both. Many so-called companies won’t work as Google recommends instead they have their own way of ranking which is called black hat SEO. Even if you don’t follow Google’s instructions, you can rank better but a few problems may occur. If you want to make money with Google AdSense, you won’t be able to.

Websites that use these methods don’t care about AdSense because there are plenty of ways to make money with a lot of traffic. If your business is legal and you want everything to be as regulated, then you should hire a company that only does white hat SEO. If you don’t have ads on your page then you don’t need to use these other methods to gain traffic.