2020 was the year that saw some businesses lose everything due to forced shutdowns while others fell victim to violence amid the trifecta of a global pandemic, political unrest, and social upheaval in the United States. Lives and livelihoods were lost.
But not all businesses were shuttered permanently. Some toughed it out and are emerging stronger than before. Businesses that endure conditions like this do so because they are optimistic about the future, despite the present.
The hope for a return to the robust economy of the “before COVID” days or competitors going out of business throughout the year might be making the surviving businesses more confident and optimistic about the future. Those who lost hope in the future survival of their business stopped promoting and marketing activities while those who see the potential for a return to profitability and “normalcy” have not only continued their efforts, but many have seen the current scenario as an opportunity to increase those efforts.
One such effort is search engine optimization (or SEO). SEO is a process that convinces Google to rank one website higher than other sites for relevant keywords. Getting to the first page of Google’s result pages is the goal since the vast majority of peoplerarely if ever go past page 1 when searching. But it takes time and money and if cash was a problem, SEO would be an easy budget cut. Companies that suspended their SEO campaigns during the difficult 2020 year have found their rankings declining; they lost their investment in SEO. Those who followed their original online marketing plan not only protected their investment, but they also saw improvement in their rankings. An online marketing company in NJ can help balance the cost and return on investment for SEO.