I know that running a blogger outreach campaign can be a tiresome and long process. So, to help you, fellow bloggers out, I have prepared a neat selection of tools that help streamline your outreach campaign and improve your results.
Some of these are helpful at all stages of running outreach campaigns and some are more function-specific. But there’s one thing they have in common: they’re extremely helpful.
So, without further ado, let’s get straight into it and take a look at these awesome tools.
BuzzStream is an awesome tool that helps you speed up and automate basically every step of running your outreach campaign. It allows you to save new bloggers, their social media profiles and e-mails by simply browsing their sites and pressing a single button.
The program automatically fishes out their information and saves it to your account. It also helps you keep track of all of your messages, create and manage templates as well as personalize them on the fly.
You can even make it automatically send your messages and follow-ups by picking a time and day that you think is best. Follow-up reminders are also great at helping you keep track of whether a person has replied to you or not.
What BuzzStream is also great at is providing you with informative reports that help you understand which strategies, templates and messages yield the best results.
This tool has been created solely to satisfy the needs of content marketers and comes with tons of handy functions. But it’s going to be mainly the Connector and Notifier features that will be interesting to us, bloggers.
Allowing you to easily schedule, template and track all of your emails, Connector smoothens out the blogger outreach process quite significantly.
The notifier is a little bit more unique. It scans your posts to find mentions of other brands and, well, notifies them about it to help you attract their attention and provide you with a link building opportunity.
ContentMarketer.io comes with tons of other amazing features that can potentially boost your blogger outreach campaign by a huge margin. Check it out for yourself, experiment and see what works out the best for you.
Pitchbox is amazing. It is absolutely stacked with features that help streamline, speed up, customize and track your outreach campaigns. Helping you out from the very first step of your blogger outreach campaign, which is finding prospects to the very last, Pitchbox is the ultimate outreach tool.
Integrated with the top SEO providers, it allows you to find all of the most authoritative influencers in your niche in a matter of a single search and a couple of seconds.
Customize your follow-up emails and automatically send them out to prospects who haven’t responded to you. Statistically, this boosts your response rates by approximately 62%.
Providing you with all sorts of reports, Pitchbox is also great at helping you take a closer look at your blogger outreach campaigns and understand which strategies work out the best for you.
It even comes with email clients of its own which really helps with organization.
While the functionality of BuzzSumo is not solely aimed at speeding up your blogger outreach campaigns, there is absolutely no denying that this tool is amazingly helpful for our purpose as well.
It makes finding top-performing content in your niche as simple as running a single search. With a variety of filters, you’ll be able to find the very best content in a matter of seconds.
Despite its simplicity, BuzzSumo is a great tool for finding prospects easily.
Traackr is an absolutely amazing tool for, well, tracking pretty much everything in your blogger outreach campaigns. It is extremely useful for everything ranging from influencer discovery, vetting, relationship managing to campaign reporting and even performance benchmarking.
Traackr’s IRM provides you with access to an enormous database of brands and influencers to help you pick the perfect prospects, keep track of your relationships and even how much impact on each other you have.
Each and every single influencer is ranked individually based on their relevance and reach. Easily uncover what will work out the best for your brand, create strategies for targeting specific prospect groups and receive in-depth reports on your campaign’s performance.
The brand performance benchmarking function is unique to Traackr and allows you to compare how well you’re doing on the market compared to your competitors and understand how to optimize your investments and what areas you should focus on.
Tomoson isn’t quite like all the other tools I have collected in this article, but it can definitely prove itself useful.
What it is great at is finding the top influencers in your desired niche. Just type in a keyword and you will receive a list of the most successful influencers along with their statistics including the count of their visitors, social media followers, YouTube subscribers and so on.
Tomoson will make picking the perfect email outreach prospects way easier.
Inkybee will be helpful at every stage of your blogger outreach campaign right from the get-go. It isn’t much different from all the other outreach tools, but it is extremely simple to use and provides outstanding results.
However, it does have a very unique function that is worth extra attention. Called Ongoing Blog Discovery, what it does is scan the internet for blogs related to your niche to help you find additional outreach opportunities. It does so automatically and continuously.
Overall, Inkybee automates a lot of the processes involved in running an outreach campaign and requires minimal amounts of input from you. Just run a simple search and the tool will do all the finding for you.
That’s All for This Time
I hope I’ve been helpful to you today and you learned about some new blogger outreach tools that will help you improve your outreach campaigns.
Have you previously used any of these tools? Which one is your favorite? Tell me about it in the comment section.