This article is particularly useful for those who are new to search engine optimization. Few basic and important terms which are being used in SEO optimization briefly explained in subsequent paragraphs.

Search Engine Optimization
Using various techniques to increase traffic on a particular web site and displaying the web site at better ranking, when searched through a search engine is known as search engine optimization. Sometimes it is also referred as SEO optimization.

SEO Company
The organization which provides SEO service to webmasters and search engines is known as SEO Company. There are several SEO firms which are providing quality SEO services. Top of the list are Google, Yahoo, MSN, Alta Vista, Bing etc.

SES
While going through SEO optimization you will often find term SES. It stands for Search Engine Strategies. These are important strategies which are adopted by SEO optimization for giving better results.

Page Ranking
Page ranking is based upon popularity and trustworthiness of a particular page or web site. This term is particular to Google’s SEO optimization algorithm. The ranking of page ranges from 0 to 10 and denoted as PR0 to PR10. Greater PR number means high page ranking.

Internal Linking
Internal linking is very important for SEO optimization. It refers to linking of more than one page on the same web site. A web site with good internal linking helps SEO service spider to easily crawl from one page to another using links. As a result your web site comes time and again in the search list due to most matches and finally placed at a higher position in the list. Higher position means more traffic and finally higher page ranking.

SEM
SEM stands for search engine marketing. SE are also used for internet marketing. Many SEO companies offer internet marketing which is also known SEO marketing.

SEO Service
Service related to search engines and optimization is known as SEO service. Repute of any SEO Company depends upon the SEO service it provides.

Out Bound Link
Another very common term being used in search engine optimization is out bound link. These are the links to other web sites from your web site. In language of most SEO firms it is also known as outgoing link.