The more technology advances and the population grows, the more data we generate. Collecting, classifying and analyzing this information can be quite time consuming.

So we ask ourselves: How can we optimize this process? What if computers could do this task for us? Well, this is one of the functions for which Machine Learning was developed. Its translation into Portuguese is machine learning, but we usually use the English term itself. Now what is machine learning?

This technology was developed as part of artificial intelligence research and its main function is to generate situations where the programs themselves can make improvements and solve problems on their own. In the past, computers could only do what they were programmed. But with this technology, they can gain knowledge based on their experience, just like humans.

This may seem a bit complicated, but here is a brief introduction to how Machine Learning works:

Imagine that we need a program that can differentiate apples and bananas. First, we provide the program with images describing each of the fruits. He will look for patterns and characteristics in order to recognize them, and using this “memory” he will be able to compare with other apple and banana images, and conclude for himself which one.

You interact with programs that use machine learning virtually every day. For example, social networks use this technology to choose which posts you’ll see based on your personal preferences and search engines to improve the accuracy of your search results.

  • In other areas, such as the medical industry, this technology is applied to predict average life, organize patient information, and even diagnose certain illnesses.
  • As with other technologies, there is concern that this may affect the labor market. Although it is a fact, it depends on the industry, but effectively has the ability to eliminate or change occupations such as driver, bank employee and even some doctors.

Just from all the changes Machine Learning can bring, many predict that the positive effects of this technology will outweigh the negative ones.

Did you know that software that learns itself, based on user information, is already with us? This is made possible by machine learning – or, in free translation, machine learning – technology featured in Spotify playlist referrals and people tagging suggestions on Facebook, among many other examples.

But it is a mistake to think that machine learning is restricted to leisure only. It is, in fact, a differentiator for companies that are committed to digital transformation and understand that data-based management as well as process automation make all the difference in the real results of a business.


Thinking about clarifying this subject we created this complete guide on machine learning. Next, you will understand what machine learning is, how this technology works, and how it relates to famous Artificial Intelligence. We also show what are the real benefits of adopting technology in everyday business and how to prepare to implement machine learning solutions.