In simple words, the e-commerce business is the online presence of a store that runs business transactions over the internet. Mainly with an extending internet audience, the development of e-commerce business has shaped the online shopping behaviors of both customers and retailers. So, it has opened new possibilities for business expansion and growth with smooth customer experience.
Today, enterprises are mainly investing in technology to integrate more digital features into their online store. And also, to engage today’s smartphone-clutching users, mobile application development is burgeoning. Mobile apps have made enterprises digitally capable of meeting customer demands in the smartphone-driven market.
The evolution of mobile apps has not only transformed the ecommerce solutions – but it has also provided a customer-friendly shopping experience to users. As a result, the mobile app is a significant solution to capture customers.
Mobile apps and e-commerce businesses
Mobile apps have helped many enterprises reach in the e-commerce market, more than mobile/desktop websites. According to a report published by Statista, “shopping” tops the list of the fastest-growing mobile app categories based on consumer time spent in 2017. The highest profits were earned by shopping apps with a 54% rise in the usage sessions over the year.
Benefits mobile apps bring to your e-commerce business
A mobile application helps you to have a better view of your customers’ preferences and activities. It provides you with deep analytical reports that elaborate on user information as well as their shopping decisions. This helps in refining your marketing strategies and improving business tactics.
Apps for e-commerce are respectively equipped with customized features that engage users. Easy-to-search products and filters that can limit results, for instance, to a specific price range provide high user-accessibility, which in turn, aids in growing customer interest and accelerates business revenue.
Multi-layer security plan
Security of user’s data, as well as online payment information via credit/debit card, PayPal, Google Pay, etc., is a major concern. Mobile applications must be highly secure and minimize the risk of cyberattacks. They help build customer trust with multi-layer security features.
Mobile apps alwaysprovide a user-friendly experience with rich-features such as easily locatable search bar, smooth navigation, accessible shopping products, and multiple payment methods.
An advanced interface of your business mobile application mainly allows for impressive user experience. Intuitive and beautiful UX/UI design makes your mobile apps more interactive. This helps you with prolonged usage for prospective shoppers that increases their chance to shop more.
Users can easily download applications from the App Store (iOS users) or Play Store (Android users). So, an e-commerce app conveniently allows shoppers to shop anywhere and anytime, so having one will boost your business revenue.
Mainly integrated coupons/rewards in apps increase the loyalty of your customers. Transactional Tiered Rewards, Scratch and Win, Referral Rewards, Coupons, Spin to Win, VIP Rewards, Action Points, Digital Stamp Card are some of the loyalty features used by e-commerce businesses to attract customers.
The emergence of e-commerce has made business more convenient while allowing for new market opportunities with significant growth potential in revenues. With the evolution of mobile applications, an e-commerce ecosystem has wildly accelerated sales through an exceptional user-friendly approach. Users now love to shop from mobile apps as they are easily available, highly accessible, simple to use and time-saving. For business owners, this is a good time to invest in a mobile app development company to meet the technology demands of the market, have an impressive brand exposure and stand out from your competitors.