The future is now, and social media is yet another avenue for businesses to market themselves. With Facebook being one of the most used social media platforms, it is a no-brainer that it is one of the best places to advertise your roofing business. But how do you use Facebook to perform optimal roofer marketing for your business? Let’s find out.
1. Upload photos and videos to your page
Think of your business page as its own personal Facebook account, where you can upload pictures and videos. Using pictures and videos of what your business is capable of, or the before and afters of your roofing job, is going to increase awareness for your company. Then, to top it off, in the text portion of your post to make use of roofer SEO as well, to get even more reach.
2. Make use of paid adverts
Facebook makes it extremely easy to create advertisements for your business. It has a very user-friendly interface and is simple to use. The best part about it? You can even set it to target specific audience demographics. Paid advertisements can even boost your external websites, and add in additional contact details, like phone numbers and email addresses.
3. Promotions, discounts and offers they can’t refuse
Another way to close your roofer leads is by offering promotions for your services on your company Facebook profile. Those types of promotions will catch the attention of your audience, particularly the demographic that is hesitant to schedule a consultation due to tight budget constraints.
4. Share relevant content
A great way to put your business on the social media map is by sharing relevant content. There are plenty of pages that also create content regarding roof repairs and replacements, and may help you create a strong argument for your case. By helping your audience understand the need for roofing services, you are able to increase the demand for what you offer!
5. Work closely with other suppliers
Find other local suppliers who can provide the materials you need, and involve them in a local charity project. You can upload your content with them to promote both yours and their business. Think of it as an “I scratch your back, you scratch mine” type of relationship as well. To top it off, people love seeing acts of charity done, and it will make your business look much better as well.
6. Use the boost function
Similar to using paid advertisements, the boost function of Facebook allows you to broadcast your posts to a much broader demographic. It is a viable marketing strategy for Facebook users, and is another form of advertising that you can use. The best part is, it is as easy as setting up an advertisement, with different settings for the duration of your post boost.
Using Facebook and other social media is an absolute must for modern-day marketing. You’ll be able to tap into a wider audience demographic, especially considering that Facebook dominates the social media market, with over 2 billion users worldwide. Not usingthis platform is a big mistake when it comes to marketing your business and may even cost you potential profits over time.
DMN8 Partners know how to use roofer SEO and other roofer marketing strategies to help your brand reach a wider audience. Contact us today.