Fresh graduate out of school or looking for an interesting change in career, why not consider becoming a digital marketer? A day in a digital marketer’s life is never mundane and always changing due to the nature of work and environment. The people that a digital marketer meets consist of a spectrum of personalities from different industry and walks of life.
Let’s say Tim is a digital marketer in a web design Singapore Company. In the morning, he wakes up, drinks coffee and watches the news on related information that might concern clients or the web design company. Shortly after, he heads over the office to plan his day, checks his emails and reviews his schedule to meet potential or existing clients. He may have to attend meetings to discuss key performance indicators (KPI), gets updated on current and new projects by clients, connect with clients to check if there are any outstanding actions to be taken or assistance required.
After lunch, Tim goes through analytical reports, tracks key words percentage to see if there any drastic changes and replies to more emails throughout the day. Before heading back home, he does reports and proposals or blog posts and other writing for both the company and clients. At the end of the day, he returns home and spends some quality time with his family before checking up on social media for news and clients’ progress on those platforms.
The pace in a web design company is relatively fast therefore your basic knowledge and skillsets in digital marketing have to be strong. It helps to have competency in digital marketing skills and situations as you will need these when meeting impossible deadlines. These also help in dealing with a variety of issues and obstacles that will come your way. As the pace of the job is fast, it is recommended that you familiarize yourself with industry jargons used frequently such as search engine marketing (SEM), search engine optimization (SEO) and cost per click (CPC) as well as their meaning and how to use them. Before knowing the job, you need to know yourself, if you are the right fit for the job. It is beneficial if you are self-motivated and have the ability to perform even when faced with immense pressure and tight deadlines. It is good to be comfortable with public speaking and have good presentation skills but at the same time having a good listening ear to understand what your clients want. Creativity is a must when you are a digital marketer as content creation is part of the job and idea generation has to come naturally to you or you might have a daily headache. Lastly, besides creativity, logical thinking and analysis are crucial as you will deal with planning, fitting budgets, strategic content and data analysis daily.