Identity 2.0 is the anticipated revolution in online identity verification using emerging user- centric technologies. Digital identity is what we are to others on the Web or what the Web says we are to others. All the activity that each one generates on the network forms an identity. There has been a technological revolution on a global scale that has given way to an informational society, defined by the generation, management and use of data.
Managing digital identity
In an intensely computerized society, one of the existing dangers is the difference between those who have access to new technologies and those who do not, as well as the gulf between those who know how to use them and those who do not. How do you build a digital identity? Actively, it is done by contributing texts, images and videos to the Internet, ultimately participating in the web world. On social networking sites, it is built from a user profile, which is often linked to profiles of other users or contacts. However, digital identity can be configured in many ways.
Privacy and security
Being aware of the privacy of user data on the Internet and the use that can be made of this data becomes a key element for the effective management of digital identity. Since the proliferation of social networking sites on the Internet, the issue of privacy is more relevant than ever. With the emergence of the Internet and especially of the so-called web 2.0, the amount of personal data existing on the network is very high. In this scenario managing the user data is very essential for a company. The users trust you with their data. Identity kit allows you to manage and acquire user data from a trusted and refined platform, so that no one else has the authorization but you and your users.
Visibility on the internet
Any activity that an individual generates on the network constitutes their visibility, which can be positive or negative. This visibility can be self-constructed from the posts of a blog, messages from Twitter, comments, videos, or photos. But it can also be the result of references or third party comments. Are we interested in being visible? An example to increase personal visibility is to use the Google Latitude service. It is a tool that increases the visibility of users beyond their social circle since the individual who activates this product becomes physically locatable in a map and you can contact other individuals.
Reputation and identity
Reputation rests on the opinion that other people have of a subject. However, the construction of this reputation can also be done by the interested party. Who does not look for reputation and comments before choosing a hotel, reserving a table in a restaurant or buying a book? To find answers and choose the one that interests us the most, we turn to reputation, so the opinions of third parties can influence our decision. In this sense, it is important to keep in mind who is talking about whom, in what places and in what way.