The Social media landscape has continuously evolved in recent years. In 2021 there were reportedly over 4.26 billion people using social media worldwide and this figure is estimated to reach almost 6 billion by the year 2027. Initially, social media was only used by individuals for communicating with loved ones. However, businesses discovered the power of social media in marketing. 
Whether you are looking to make connections, expand your business reach or simply build a community, social media platforms can be a great tool for achieving these objectives. However, staying active and relevant across different social media platforms can be mentally and physically draining. Thus, being able to optimize your social presence with a tool like Socialblast can be helpful. 

Building a Social Presence 

Here are some tips to help you cultivate your presence and stay on top of trends on social media. 

Start a YouTube channel 

If you want your presence to be noticed online, what better way than to have a YouTube channel? Having a YouTube channel as an individual or a business is integral in creating a connection with your audience. It allows you to be perceived as approachable and kind. Innovative businesses use YouTube to create visually engaging video content around their products for billions of prospective customers all around the world. 
If you do not already have a channel, all you need to do is sign in to your YouTube, click on the profile picture icon to create a channel, verify your account and start putting out authentic video content. 

Use trendy music in your Instagram reels/posts

This is an open secret to growing your Instagram reach and establishing a presence. It is better to avoid using just any sound in your videos. Not only would it prevent future copyright strikes, but it also keeps you from going against Instagram community guidelines. 

You should use trendy/upbeat sounds, that way a lot of people get to see and engage with your posts. When you find a sound you would like to use, you can either proceed to use it immediately or save it for later use. 

Edit your TikTok videos 

You have probably come across a TikTok video that looked messy once before. The user probably did not bother to edit properly before posting. You want to avoid doing that if you wish to build your solid presence online. Make sure your video, audio, and in-video texts (if any) are in sync. You can choose to edit your videos inside or outside of the TikTok app. Always ensure that video content appears professional before posting it online. If you are unsure of a video, save it to your drafts you can always come back to it later. 

Post at the right time 

Creating amazing content is an important step in creating a social media presence but knowing exactly when to post can be highly rewarding. Posting at the right time, when your followers are active, allows you to have more engagement on a post. The Tiktok algorithm works in your favor when you do this. Simply locate the follower’s tab of your TikTok analytics to discover the right time to post.

Bottom Line l

It takes time and dedication to grow a social media presence but it is always worth it in the end. Your personal and business brand will grow significantly.

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