Are you a victim of corporate downsizing? Have you been fired? Have you been unsuccessful with your job search? On a brighter note, are you employed but looking for additional income? Or maybe even retired and just need something to do? Well all of these scenarios would warrant having your own business. Good idea right? I think so but a lot of people may not feel as I do or see things as I see them. Many people feel that in order to have your own business, you have to invest a lot of money. This is not necessarily true. A successful business will need more of your time than your money. Starting a business from the ground up or operating a franchise can be costly but if you can not afford it you can still have your own business for minimal costs by providing a service you are good at, joining a Multi-Level Marketing (MLM) company or starting a Home Internet Marketing Business.

Assuming the first two options are no-brainers, allow me to go into more detail about the Home Internet Marketing Business. For some reason, when people see or hear this term, they immediately think “Network Marketing”. It is, but it isn’t. Sure, networking is a fundamental part of the Home Internet Marketing Business but it involves other entities as well. The “Home…Business” part of the word implies working for yourself, at home, etc. “Internet Marketing”; the core part of the phrase is nothing more than marketing on the Internet. Okay, you’re probably saying “well what does that mean?” “How is that a business?”

Internet Marketing is about marketing something via the internet. That something could be anything. It could be your MLM products, your services, the opening of your restaurant, old clothes & shoes, etc. The list can go on and on. Eventually, if you are marketing the right way, it will lead to sales. And quite honestly, if you don’t have a product or are not a part of a MLM, you can offer your services to “Internet Market” someone else’s business/products or you can brand yourself and “Internet Market” the products you have created.

Notice, I mentioned earlier that there is a right way to market, implying that there is also a wrong way. If you didn’t know there are tons of ways to market on the internet but that’s not important because what you need to realize is that whatever strategy you use, you don’t want to abuse it. What I mean by “abuse” is gaining popularity by pitching your business but offering no value. This may not be a good analogy but to me that is just like someone approaching you at the mall about their business when you are there to shop. People like to pitch their business in the stores/malls because they figure that you are already in the mind frame to buy, so why not buy what they are selling. The same type of activity occurs on the Internet. People know that there are many shoppers and Internet Marketers on the internet just like themselves hoping to eventually make sales so everything they post is begging people to purchase their product. It’s annoying and people get turned off by it. This would be considered the wrong way to market. The right way is simply to offer valuable comments, gifts and advice all over the internet. You want to become established in the Internet Marketing industry as an expert and a leader; someone who others can trust and rely on. This approach will lead to sales and lasting relationships amongst your peers.

Now some of you are now saying “that sounds great and all but how much does it cost to get started?” Well, let me start of by saying that there are not too many businesses that you can start without investing any money. The main focus of any business is Return On Investment (ROI). You want to have some sort of idea going into any business what the chances are for getting a good ROI or just an ROI period. In other words, if you invested $500 into your business, you should want to make your $500 back (within reasonable amount of time) to at least break even or $500+ for profit and/or reinvestment. That’s why it is important that you research any business industry you are trying to be a part of. Reading is essential and talking to people in the industry is a plus.

By Linda

Linda Green: Linda, a tech educator, offers resources for learning coding, app development, and other tech skills.