Interested in learning more about search engine optimization (SEO)? Following are a few of the key considerations for anyone who is just getting started with SEO. It’s easy to get overwhelmed by information overload when you’re new to the process. Because there are so many tactics involved in SEO it can be discouraging. That’s why we’ve put together the following search engine optimization tips for beginners.

You Need to Have a Mobile Friendly Website

Mobile optimization (mobile friendly website) is critical when you’re getting started with search engine optimization. If you already have a mobile friendly website, you should still check out its load time (speed), and performance across all devices. Every delay a user experiences while browsing your site means a missed opportunity to engage with a potential customer says Chris Poole of CT SEO. Consumers are spending more time on their mobile devices every year, meaning a new SEO strategy can’t disregard mobile optimization. It’s important to understand ‘mobile consumers’ searching habits and how they differ when they are on the go vs. using a desktop computer. Think about your own searching habits when you’re in a hurry and looking for a quick answer. Also think about a search engine result that grabs your attention. Whatever the case, chances are that the site you visited when looking for a quick, clear answer was mobile optimized.

Never Underestimate the Power of User Experience

User experience (UX) has become one of the top requirements of search engine optimization. As Google continues to evolve, search engine results have become more personalized with the goal being to deliver the best user experience. The quality and the relevance of your content and keywords are crucial, but you also need to ensure that your site’s user experience is appealing enough to encourage visitors to keep reading.

The Link between Social Media and Search Engine Optimization

While social signals might not be among the top ranking factors, it’s still important to know how your social media presence can impact your search engine ranking results. Because social media has become such a big part of our lives, it can help establish our presence online and authority. The same is true for brands with an established social presence. Google has actually started integrating social results to the search answers in an effort to provide a more holistic perception of an online presence.

Learn (and Keep up with) the Key Ranking Factors

When it comes to learning SEO key ranking factors, a good starting point is to read up on all the current tactics that affect position in the SERPs. From the relevance of the keywords and the content, to using backlinks technology and page speed, it’s important to learn how each ranking factor can affect your search engine optimization practices. You’ll also want to set aside time that’s focused on keeping up with the latest SEO algorithm updates.

Search engine optimization is complicated, however, taking one step at a time will help you understand the process and improve your website optimization. If you decide that SEO isn’t in your wheelhouse, consider hiring a professional.

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