SEO, in its acronym in English Search Engine Optimization, is the execution of a series of actions of content optimization (SEO content), optimization of your website (SEO on-page) and obtaining links from other sites ( link-building), with the main objective of improving our position in search engines, for specific search terms, to increase traffic to our website.
Having an optimized website will allow you to achieve the conversion goals better, saving you time and money in the long term. If you are still not convinced, we show you some benefits of SEO services (check out Minimice Group which is the term in Thai).
High Return On Investment
One of the main benefits of SEO is to offer a high return on investment compared to other forms of promotion in search engines such as Google Adwords. That our website appears organically on Google does not imply any cost, apart from the service of the SEO professional and the derivative of the creation of good content to the position. One of the main differences between SEO and SEM is that we don’t have to pay Google to appear in the search results.
One of the advantages of SEO is that it is a long-term digital marketing strategy. If we manage to have a good SEO positioning, we regularly upload optimized content to the web and perform small maintenance, the top positions of the search engines will not be easily taken away.
Increase In Target Traffic
The first 3 positions of search engines take more than 75% of clicks and less than 10% of users to go to the second page of search engines since users prefer to perform a new search. These data speak for themselves about how beneficial it is to appear in the top positions of Google.
Increase Sales Or Conversions
SEO is much more than traffic. The implementation of good SEO actions will help optimize the conversion rate of the website.
For this, we have to optimize all the elements of our website that have to do with the sale or conversion, such as the purchase funnel, the pages through which users who make conversions, and the product and service records.