Search engine optimisation tactics typically take a bit of time to start working, yet there are a number of easy and fast ways to get more people onto your website. In this post, I will be sharing these ideas with you.
Before doing anything, your site must be created and designed in the correct format. When it comes to this I am talking about one thing.
Is Your Website Mobile-Friendly?
According to statistics, the amount of mobile phones across the world is even more than people that own toothbrushes. This is pretty astounding. According to the Ofcom report in 2018, 73% of UK-based mobile-phone users use their phones to gain access to the Internet for over 3 hours every day. It makes sense why smartphones are called “digital companions”.
In this same Ofcom report, it was discovered that 27% of activities on mobile phones included browsing, while 24% included online shopping.
So this is excellent for the websites that are mobile responsive. You can test this responsiveness by visiting your website from your own Smartphone. There are problems present when:
• The site loads slowly
• The text is difficult to read (too small)
• It is not easy to navigate the site
• You are currently using Flash
There is a tool from Google that is very useful when it comes to checking your website, and marketing recruitment agencies will recommend this.
Now we will discuss a few marketing methods that you can use. Your main goal to keep in mind is that any activities you undertake should be focused on driving potential customers and clients to your site so that they can find more information on how your business can assist them.
1. Have you used Google My Business to its fullest potential?
This might sound obvious, but your website has to be located where potential customers will be looking for your products and services. There is an old marketing rhyme that states “ If you want to sell what Bill Smith buys you must look at the world through Bill Smith’s eyes”.
Today, where would Bill Smith be looking? Well, online of course.
And the businesses that with attract Bill Smith’s attention will be the ones located on the first page of a search engine.
One of the best ways to make sure your business features on the first page of a search engine would be to make sure your business is listed with Google My Business. One of the articles recently published by Social Media Today stated that 4 out of 5 customers use the search engines to obtain local information.
70% of customers will buy something or visit the store after they have conducted an Internet search.
85% of online users trust the online reviews as equally as they would a personal recommendation.
It is very simple to sign up with Google My Business, all that is needed is to sign-into this area of Google, and then follow the step-by-step instructions to create your profile, which will also include descriptions about your services, products, and your business. You should also include the address of the website and any special attributes.
2. Are you using social media platforms that you prefer or the ones where your customers or clients are?
Marketing on social media has been called “networking on speed”, giving you the opportunity to reach far-and-wide with efficiency. Yet you could be wasting a lot of your valuable time if you are using the incorrect platforms in order to reach a targeted audience. You need to conduct your own research when it comes to sector and demographics.
In general, Facebook is the best for B2C (business to consumer) and B2W (business to women). However, Facebook makes it a challenging task for companies to reach potential customers organically unless they are advertising.
LinkedIn is a better option for B2B (business to business). Twitter is a great option for both B2B and B2C, yet will require a significant amount of posts. If you sell items at a low cost, this platform could end up costing you a lot more when it comes to your hourly rates in comparison to what you are able to generate.
Instagram works for B2B and B2C, yet the overall demographic is younger which mainly includes people between the ages of 15 and 35. It is also an easier site to populate if you are involved in visual sectors.
Keep in mind that even though your trading hours might be from 9 am to 5 pm, your potential customers and clients are surfing the web throughout the day and night. So once again, make sure you post to match up to your targeted audiences and not your business hours and make sure you always include an easy to locate link that directs to your website with every post.