Did you know that 81% of marketers report that video marketing has improved their company’s bottom line?
The video marketing landscape is changing faster than ever before. If you don’t deploy a video marketing campaign that follows the latest trends, you’ll be left behind.
Not only is it important to follow the latest killer content trends, but those trends are changing faster than ever before. If you don’t deploy a video marketing campaign that follows the latest trends, you’ll be left behind.
But don’t worry. Keep reading because, luckily, we’ve compiled a list of the latest video content trends that are everywhere in 2022. So whether you’re looking to produce explainer videos, interactive videos, or even live videos, our guide will help you stay ahead of the curve in innovative marketing.
1. Live Videos
In the age of social media, it’s more important than ever to find ways to connect with your audience. And what better way to connect with your audience than through live videos? Live videos allow you to communicate with your audience in real-time, which can help create a more personal connection.
Not to mention, live videos are also a great way to build trust and authenticity with your audience. In an age where fake news and social media manipulation are rampant, live videos can help you build an audience that trusts you and your message.
So if you’re looking for a way to connect with your audience in a more personal and authentic way, live videos are the way to go. And given the popularity of live videos, it’s only going to become more popular in 2022. So if you’re not already using live videos, now is the time to increase your marketing efforts.
2. Interactive Videos
As the world becomes increasingly digital, it’s no surprise that video is becoming more and more popular. A recent study showed that 78% of people would rather watch a video than reading text.
And it’s not just entertainment videos that are gaining popularity; educational and marketing videos are also on the rise. One trend that is sure to be big in 2022 is an interactive video.
Interactive video allows viewers to interact with the content in some way, whether it’s through clicking on links or answering questions. This type of video can help keep viewers engaged and can even lead to conversions.
For example, if you’re selling a product, you could include a link to your website in the video so viewers can purchase it directly. Or, if you’re providing information about a new service, you could include a form for viewers to fill out if they’re interested in learning more.
Interactive videos are an excellent way to provide value and keep your audience engaged, so be sure to give them a try in 2022!
3. Augmented Reality Videos
With augmented reality (AR), you can superimpose computer-generated images onto real-world objects. This technology is becoming more accessible, and as a result, AR videos are becoming more popular. They’re sure to be big in 2022.
AR videos offer a unique way to view the world. By layering computer-generated images on top of reality, they provide a new way to experience and interact with the world around us.
This can be used for educational purposes, such as learning about historical events or exploring the solar system. It can also be used for entertainment, allowing you to explore new worlds or play games in ways that traditional video cannot match.
As AR technology continues to develop, we can expect to see even more amazing and innovative AR videos in the future. So if you haven’t tried them yet, be sure to check out some of the best AR videos of 2022.
4. Vertical Videos
As mobile devices become increasingly popular, so too does vertical video. This trend is sure to be big in 2022, as more and more people consume video content on their phones and tablets. Vertical videos are ideal for mobile viewing, as they make use of the limited screen real estate.
They also tend to be more engaging than traditional horizontal videos, as they fill the entire screen and are less likely to be interrupted by other content. Additionally, vertical videos are easier to produce than horizontal videos, as they do not require special equipment or editing software.
As a result, we can expect to see more businesses and marketers producing vertical videos in the coming year.
5. Short-Form Videos
As the world becomes increasingly fast-paced, our attention spans seem to be shrinking. Studies have shown that the average attention span is now shorter than that of a goldfish. As a result, it’s no surprise that short-form videos are becoming more popular.
These videos are typically under one minute in length and are perfect for social media platforms like Instagram and Snapchat. Not only are they more likely to hold our attention, but they’re also easier to produce and require less time commitment from viewers.
In an age where we’re constantly bombarded with information, short-form videos offer a welcome respite. As we head into 2022, we’ll likely see even more brands experimenting with this format to capture our attention.
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Want to Learn More About Video Content Trends?
2022 is just around the corner, and if you want to deploy a video marketing campaign that converts, you’ll need to consider these latest trends. Live video, interactive videos, and personalized videos are all on the rise – so make sure your strategy incorporates at least one of these elements.
Want to learn more about video content trends? Check out our blog for more articles like this.