App localization can be defined as the process by which an app is tailored to get access to the international market. The app interface is modified to meet different lingual and cultural prospects. Localizing makes the app appealing to the users residing in different parts of the world. It is the ladder that creates a path for your success. Localization is successful when:
- Languages are correctly translated
- Default currencies can be changed
- time and date is correct for every location
- the right language keyboard is assigned
Read different online articles for helpful tips to localize your marketing app. In this article, we will focus on the incredible benefits of App localization.
Entry to new markets with ease–
A localized app in combination with the AOS strategy can enhance your opportunities to enter the global market with ease. The mobile app can be made available for users residing in different locations of the world. You get limitless possibilities by localizing your app as the global market gets to know about your app. However, it shouldn’t mean that you will try to capture the entire global market at once. Choose only those countries that are genuinely interested in your products.
Higher engagement levels–
The engagement levels are higher if the users get the opportunity to communicate in their native languages. Though English is the common language that will be used by the users, but with app marketing localization and a proper communication strategy, the engagement will be more.
You must have heard about the game Pokemon Go? This game was localized only in few of the markets but despite that, it was able to earn a lump sum amount of $35 million in the first 2 weeks. This was possible because the market was carefully studied to know if the users are showing their interest or not. Your segment can be different and you can also make unlimited sales if your app is properly localized.
When you localize an app in the local language, you provide access to a wide range of users. When it reaches a large number of users, it is very obvious that it will get viral among the other users. When you localize the description, images, icons and images of an app, it automatically enhances the app visibility which leads to more downloads.
There is a huge competition among the app developers as it is quite difficult to enhance app visibility to the targeted audience. About 90% of the users delete an app right after downloading it. This is because the site is not user-friendly. Only a few percentages of the user give a second try. So, it means that when you impeccably localize your app and make it user friendly, there are high chances of gaining competitive advantage over the others.